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By: Christine Persaud
Microcel Corporation, a cellular phones accessories distributor based in Newmarket, ON, has been appointed as Canadian distributor for Puregear products.
Puregear is based in Irwindale, CA, and manufacturers everything from mobile phone cases and holsters, to battery packs, portable charging devices, and headsets.
"We're excited to partner with Microcel for the distribution of our Puregear wireless accessories across Canadian retail," comments Mike Cavanah, Executive Vice President.
"Microcel's broad and deep retail relationships combined with their extensive category experience complements [our] product design and development expertise.
We look forward to seeing our innovative line of Puregear wireless accessories across Canadian retail in the coming months."
"Microcel is pleased to announce the addition of Puregear to [our] portfolio of wireless accessories," adds William Hoyle, Senior Product Manager at Microcel.
"Puregear offers a comprehensive line of innovative, quality power options as well as cases for iPhone and BlackBerry that are sure to please the most demanding consumer."
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By: Christine Persaud
Microcel Corporation, a cellular phones accessories distributor based in Newmarket, ON, has been appointed as Canadian distributor for Palo Alto, CA-based Speck Products' line of mobile accessories.
Speck offers a range of cases for wireless devices, as well as other portable gadgetry, like satellite radio receivers, iPods, MacBooks, and eBook readers. The company focuses on adding personality to its designs, following the tagline that "products don't need to be boring."
"We're very excited about our new partnership with Microcel," enthuses Scott Harris, Director of Sales Strategy and Development. "At Speck, we are very passionate about our products, designs and service. We're glad to find a partner just as passionate about bringing great products to market.
As we work to grow in Canada, we're thrilled to have Microcel as one of our partners."
"Microcel is thrilled to be supporting the Speck line of innovative products for iPhone, iTouch, and BlackBerry," adds Tracey Elkerton,
the distributor's Vice President of Sales and Marketing. "Consumers are starting to demand more form-fit fashion options that not only look good, but add protection to their mobile devices.
Combining the functionality to access all ports, sensors, and controls while not compromising on personal style is a winning combination!
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By: Christine Persaud
Microcel Corporation has been appointed an authorized Canadian distribution partner for Belkin's line of iPhone accessories.
According to the terms of the agreement, Microcel will ship Belkin iPhone products, like cases, to all Canadian carriers as well as authorized dealers. As regular readers will know, both Bell and Telus have confirmed that they will be offering the iPhone once their respective HSPA networks are up and running next month.
"We are very excited to be distributing Belkin-branded iPhone accessories," says Ron Grigg, Product Manager at Microcel. "With the new introduction of iPhone to Bell and Telus in November, the market in Canada for iPhone accessories will grow tremendously. The opportunities are endless with what we can achieve with this brand."
Belkin offers everything from cases and skins to in-car FM transmitters for the popular iPhone. The company has already launched a line of cases for the new iPhone 3G S, including a Micra Flex case that's constructed of polycarbonate and rubber, and allows for easy removal of the iPhone via the U-Flex design. Users can access to all connectors, buttons, and the screen when the device is housed within the case.
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By: Christine Persaud
MarketNews
Minister Jim Bradley says that the hands-free ban that was confirmed earlier this year for the province of Ontario will "likely" come into effect by October. Starting that month, drivers found chatting on a cell phone or operating a handheld wireless gadget in a car while driving could face hefty fines.
The month of October has been pegged as the likely date for the long-awaited ban to officially come into play, but a representative from the Ontario Ministry of Transportation confirms with Marketnews that while this is a likely scenario, it hasn't been 100% confirmed. Still, Minister Jim Bradley's statements have caused many to speculate that yes, October will be the month of reckoning.
While the use of handheld electronic devices will be strictly forbidden under Bill 118, motorists can still use hands-free accessories, like Bluetooth headsets and speakerphones. Drivers will also be allowed to depress the button requires to power up these units, like portable GPS devices, but no further manipulation of them while driving will be permitted. Fines can go as high as $500.
While the legislation imposed within Ontario is quite strict, other provinces have imposed even more severe terms. In Newfoundland, drivers risk up to four demerit points. While legislation has not yet passed there, the BC government is looking to forbid the use of cell phones with or without a hands-free device in the case of new drivers.
Ontario is the fourth province to enact a hands-free ban. Newfoundland and Labrador was the first back in 2003, followed by Nova Scotia in April 2008, and Quebec in July 2008. Manitoba's legislation is still pending, and BC will likely pass its own form of hands-free legislation by the end of the year.
Note that in all provinces, careless or imprudent driving legislation still exists, and can be used in place of the hands-free charge should a driver's actions fall more appropriately under those stipulations. Many have argued that with such legislation already in place, there's no need to specifically target cell phone or electronic gadget use with separate terms.
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Microcel Corporation has been appointed an authorized Canadian Distribution partner for the Jawbone line of Bluetooth products. According to the terms of the agreement, the Ontario-based distributor will be authorized to ship Bluetooth headsets manufactured by San Francisco, CA-based Aliph, to Canadian retail locations and some carriers.
The company's flagship product, the Jawbone Bluetooth headset, uses NoiseAssassin technology (that was originally developed with the Defense Advanced Research Projects Agency for battlefield applications) to eliminate background noise.
"We're very excited to be working with an innovative brand such as Jawbone," says Microcel's Product Manager Ron Grigg. "Just like the founders of Aliph, at Microcel, we believe better user experience around voice and device usability are critical to improving mobile communications. This belief and the great quality product of course, were enough reasons to make us decide to become Aliph's distribution partner."
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Microcel Corporation says it has forged a partnership with mStation, a manufacturer focused on digital, single and multi-user multimedia technology. Together, they have reintroduced mophie to the Canadian market, a line of accessories for the iPod and iPhone.
In 2007, Michigan-based mStation acquired mophie Inc. for its "creative and funky style." Mophie offers a variety of batteries, cases, shields, cables, adaptors; most notably the Juice Pack line of battery-cases that reportedly come close to doubling iPhone battery life while adding very little bulk over conventional cases.
"Considering the end users of iPhones and iPods, it simply makes sense to partner with a company that is known for its creativity and ‘cool' accessories," states Microcel's Product Manager Ron Grigg. "This product line has so much room to grow, and we want to help and bring this brand to the forefront of the buyers' minds."
"We are extremely excited about our new relationship with Microcel," adds Ross Howe, Director of Sales and Marketing for mStation's mophie. "Mophie has enjoyed tremendous success in the U.S. with the entire Juice Pack line of products, and we believe that by partnering with Microcel, we will be able to build our brand in Canada and become the premium external battery brand in the market."
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Great news! We are pleased to announce that we have won three 2009 North American Packaging Awards for the Global Blackberry Accessory cartons!!
We have won in the following categories:- Gold Award – Best Environmental Package
- Excellence Award – Electronic and Photographic Products
- Excellence Award – Sustainable Packaging
Forty Eight Rigid Box and Folding Carton industry firms from around the world were involved in the 2009 Packaging Showcase Competition, which was held in conjunction with Packaging Strategies and its Sustainable Package Design Workshop, January 30 to February 1, 2009. The North American Packaging Association's Annual Packaging Competition was showcased as part of the workshop's Sustainable Package Design Inspiration Showcase.
The purpose of NAPA's Competition is to recognize and publicize the accomplishments of paperboard packaging, to focus on the innovation and the accomplishments of member companies, and to create a wider demand for paperboard packaging. Winning an award in NAPA's Competition is a mark of excellence in the packaging field and recognition of superior achievement in the paperboard packaging industry. The Competition recognizes excellence and creativity within the industry and is the premier packaging competition in the Rigid Box and Folding Carton industries.
The Association also bestowed 35 Gold Award Winners and 72 Excellence Award winners from the 34 end-use classes and 5 judge's categories. NAPA's annual Packaging Competition provides the North American paperboard-packaging industry with the opportunity to showcase its most innovative, creative and distinctive designs produced over the past year.
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Microcel Corporation has begun shipping BlackBerry accessories to Shoppers Drug Mart in an effort to help expand the assortment in the Digital Technology section at SDM. The new store formats have created a "store-within- a- store" experience for the customers. Each department has a specific feel and takes up a certain corner or section within the stores.
On January 1st, 2006, Shoppers Drug Mart announced that it was entering the wireless market through a partnership with Virgin Mobile that will make Virgin Mobile phones, top-up cards and accessories available in its stores across Canada. Its new partnership with Microcel is only an extension of their plans to expand that section.
According to the account representative at Microcel, Andrew Gatt, who helped launch this project, the goal is to have Shoppers Drug Mart become a "viable wireless destination." Shoppers Drug Mart has easily become the one-stop-shopping destination for consumers fulfilling their pharmaceutical, beauty, and digital needs. Their mini grocery section has also eliminated the need for consumers to go anywhere else. With the continuous growth of the wireless industry, it only makes sense to invest in expanding that section.
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Microcel is a strategic partner in the development, execution and distribution of the latest BlackBerry "Green" Global Packaging initiative. There are several different packaging sizes and brand looks present in the marketplace that are not environmentally friendly. RIM has partnered with Microcel to create a leading edge packaging solution.
Microcel’s goal, when creating the new "Green" BlackBerry packaging, was to implement sustainability practices that would help reduce the problems of air pollution and Global Warming. Therefore the packaging was designed to be less hazardous, use fewer resources, and create less waste.
All packaging is manufactured from 100% recycled fibres, 35% of which are post-consumer. These are produced under stringent ISO9001:2000 quality assurance, from a unique zero emissions facility. The new BlackBerry® Global Packaging has been reduced in size by an average of 30%, creating approximately one extra row of product for every 5 rows. This leads to a reduction in emissions when transporting. All clamshells, trays and lids are RPET - recycled plastic bottles.
For more information on the BlackBerry Global packaging please visit: www.microcelaccessories.com/blackberrypackaging
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