All packaging is manufactured from 100% recycled fibres, 35% of which are post-consumer. These are produced under stringent ISO9001:2000 quality assurance, from a unique zero emissions facility. The new BlackBerry® Global Packaging has been reduced in size by an average of 30%, creating approximately one extra row of product for every 5 rows. This leads to a reduction in emissions when transporting. All clamshells, trays and lids are RPET - recycled plastic bottles. Increased "Shelf Impact" - drawing the customer's eyes to the carton's holographic pattern Reduces counterfeiting - an added security feature Environmentally friendly - no Volatile Organic Compounds and full recyclability of product Unique award winning design Looks best on dark colours Encrypted logo randomly built into the data stream (can only be seen with magnifier)